- Identify your prospects, and put them in a list. These should be people who could benefit from your service, and people that post quality content to Twitter. Make this list private.
- Using HootSuite, TweetDeck or any other type of Twitter app, set up a Twitter feed with all of your prospects' tweets.
- Respond to tweets as appropriate. This part has to be genuine--make sure you're adding to the conversation and not becoming an annoyance.
- Once a relationship has been established (this part should take a few months), I will reach out to engage the prospect at their work about my product via phone or email. I don't do this via direct message, as I think it is important to keep my Twitter persona conversational, and to send the signal that any sales engagement is separate from any Twitter engagement.
I would be interested to hear what others are doing. What do you think, is it appropriate to send a direct message within Twitter or is phone/email the way to go?
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